SEO Executive

Document code: 
FM-HR-16
Prepared by: 
OPS/OO
Approved by: 
OPS/OD
Version: 
1.1
Owning department: 
HR
Effective date: 
31/10/2021

Job Title

SEO Executive

Department

Marketing

Reports To

Marketing Manager

Responsibilities

  • Perform keyword research on regular basic
  • Develop keyword plans to generate content ideas and optimize existing content
  • Assist the content creator to produce high quality, informative SEO content
  • Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
  • Optimize web pages such as the home page, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search ranking
  • Manage SEO related assets, tools/ platforms including Google Search Console, Google Analytics, Google Keyword Planner
  • Identify and close content gaps between company website and competitors’ websites
  • Integrate on-page and off-page SEO (link building) with content marketing, social media marketing and digital PR initiatives
  • Regularly track and monitor new and existing keyword ranking positions to increase organic search ranking
  • Measure key SEO metrics such as organic traffic, ranking positions, domain authority, conversion and conversion rates, engagement metrics such as dwell time and organic return visits and provide recommendations for improvement
  • Other tasks assigned by line manager

Qualifications/ Skills

  • Bachelor’s degree (Marketing or related fields).
  • Extensive experience in SEO.
  • Experience with coding techniques
  • Thorough understanding of web design and site structures
  • High-quality reporting and analytic skills
  • Positive energy, ability to work under pressure.
  • Good English is preferable

Computer

  • Familiar with MS Officer
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